I’m Rory — leadership coach, sustainability advisor, and lifelong student of nature’s intelligence.
Before founding Hedgehog, I held leadership roles in civic innovation, executive education, and sustainable business. I’ve partnered with leaders across startups, global corporations, civic institutions, and mission-driven teams to help them navigate complexity and lead with self-awareness, integrity, and purpose.
But the most important leadership lessons I’ve learned didn’t come from the boardroom.
They came from my family and from nature.
My father was a trumpeter, conductor, and composer who crafted beautifully structured music scores for films. My mother, a linguist fluent in five languages, had an artist’s eye for thoughtful design. She visited Bloomingdale’s not to shop, but to admire the furniture displays — what she called a “museum experience.”
I fell in love with nature when I was a youngster. When life needed clarity, a pause, or an answer, I would retreat with my much-loved golden retriever to the weeping willow behind our house, and we would sit and watch together — feeling playful, peaceful, and protected by nature.
At age 8, fascinated by the complexity of nature’s design and sensitive to its vulnerability, I tried to have my dad arrested for littering. I’ve advocated for care of our planet ever since.
Nature doesn’t dominate. It adapts. It listens. It regenerates.
That’s the kind of leadership I help others embody.
From fighting fires in the Sierra National Forest to swimming with otters off the California coast, I’ve spent a lifetime learning how human systems can successfully coexist with natural ones — not through control, but cooperation. This experience has guided many years of success as a pragmatic sustainability leader, facilitator, and advisor.
I’ve co-created and led change initiatives across the public and private sectors such as:
Pioneering legislation and innovative public programs for businesses and citizens
Multi-stakeholder business partnerships built around environmental intelligence
1,000,000+ tons of business waste diverted from landfills
Circular economy grants & loans to entrepreneurs, long before they were mainstream
Global sustainability standards adopted by B-Corp and UL
First-of-its-kind business waste reduction training program in Silicon Valley
When I was working with Sprint Nextel in 2012-14, I joined a cross-functional innovation team at the San Diego Zoo. We were learning about how animal characteristics could inform product and packaging design.
That’s where I met Henny, the hedgehog.
She was brought into the room, completely curled up in a ball. It wasn’t until everyone stilled — quiet, present, observant — that she slowly uncurled and started to explore. Soon, she owned the room. That moment stuck with me.
That’s what I want for my clients. A safe, caring space to open up — and the support to lead powerfully once they do. As one client said:
“Rory wrapped me in a blanket of care and attention. Then we got to work.”
Executives & high potentials stepping into higher-stakes leadership
Teams navigating cultural or organizational transformation
Purpose-driven organizations building trust-based, future-ready leadership capacity
Whether it’s through 1:1 coaching, facilitated workshops, or executive strategy, my goal is always the same:
To help people and organizations lead with courage, clarity, and connection.
Hedgehog's coaching model draws from nature’s intelligence, systems thinking, and values-based leadership — to help leaders, teams, and organizational cultures find more clarity, empathy, integrity, presence, and vision. The framework is designed to help leaders access capacities important to change - the ability to ground, grow, adapt, align, and renew.
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